新奥尔良这家 1977 年的老假发店，万圣节忙到仅次于狂欢节
Fifi's Wig Shop Brings Halloween Transformations to the Next Level
万圣节临近，新奥尔良法国区有一家靠假发撑起节庆生意的老店：Fifi's Custom Wigs，1977 年由 Marcy Hesseling 创立，2023 年由从纽约搬来的 Thomas O'Donnell 与丈夫 Neil Ard 接手——前者在剧场工作、后者做时装，这家店成了两人职业的交汇点。店里现货假发按颜色、款式、长度堆满货架，进门就能换造型；真正出名的是定制：蝴蝶翅膀、迪斯科球、热带花园乃至整幕海盗船被触手拖沉的场景都能做成头顶的假发。创意总监 Bridget Broyles 主理设计，简单款几小时可交、复杂款要数天到数周，价位从 60 美元到 600 美元不等。店主说万圣节是店里第二忙的季节，仅次于狂欢节，定制单从夏季就开始接，十月后堂成了满负荷的创作车间；万圣节一过又转做感恩节头饰与节日假发。用店主的话说，在新奥尔良，人们总能找到戴假发的理由。证据限制：本文为单店特稿，经营与工期细节主要来自店主与设计师自述，未经第三方核验。署名：颜如玉编辑台。
October 22, 2026
Photographed by Bert Stern, Vogue, March 1969
It makes sense that New Orleans is a hot destination to celebrate Halloween. From the spooky ghost tours to the haunted hotels, the Louisiana city is a prime spot for getting into the macabre spirit. It’s unsurprising, then, that it’s also the best place to find one-of-a-kind costumes, too—and if you so happen to be still in need of an over-the-top wig this Halloween, there’s one particular shop that draws in both locals and tourists alike. Meet Fifi’s Custom Wigs.
The French Quarter wig shop was founded in 1977 by Marcy Hesseling, eventually taken over by Thomas O’Donnell and his husband Neil Ard back in 2023. The couple had just relocated from New York City—where O’Donnell worked in theater, and Ard in fashion—and both saw opportunity as a natural next step for their combined careers.
“I'd taken a part-time job at Fifi's, just for fun,” says O’Donnell. “Then Marcy Willy Wonka-ed us. We bought the business with the intent of carrying the torch for the foreseeable future, and so far, so good!”
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Today, Fifi’s has maintained its legacy as a must-visit shop located in the heart of the French Quarter. The shop’s creative director, Bridget Broyles, leads all of the wig designs, though the co-owners also make wigs there as well. “Fifi’s exists for fun,” says O’Donnell. “Walk in and you're surrounded by stacks of wigs in every color, headpieces and fascinators on every surface, and glitter in every nook and cranny. Nothing is quiet about it—and that’s the point.”
The store offers both ready-to-buy and custom-made wig options to fulfill any look or vision. “We have hundreds of wigs in every style, color, and length, piled high and ready to go out of the box,” says O’Donnell. “Anyone can walk in off the street and walk out looking like Dolly.”
The custom wigs are what the shop are known for best. Year-round, clients will walk in with a specific character they want to embody—and the shop will create the perfect wig to complete the look. The sky is the limit when it comes to creativity: They have fashioned wigs to evoke butterfly wings, disco balls, tropical gardens, and have even designed a Friday the 13th-themed slasher wig, too. “We love meeting people where they are, bringing their vision to life, and making them feel beautiful, and we work to make that experience accessible to everyone,” says O’Donnell. “They might have $60 to spend or $600.”
The design team can create a wig in just a few hours—or more involved styles may take several days or weeks. “I love any wig where I get to craft the elements that go into it, especially the ones with entire scenes on top,” says Broyles. “I've done pirate ships being taken down by tentacles, and the Popeyes Chicken wig, where I had to figure out how to make fried chicken. I love the challenge of turning these wild ideas into something wearable.”
The demands, obviously, ramp up every Halloween season, when they are busier than ever. Well, almost busier than ever: It’s their second-busiest season after Mardi Gras. “We start taking custom orders in the summer, so by October, the back room is a full creative machine,” says O’Donnell. “Up front, you can feel the excitement build as Halloween gets closer: Every chair is filled, and people wait patiently for their turn at a new look. It's chaotic in the best way.”
This Halloween season alone, the custom orders have begun rolling in. Though the shop can never quite predict what customers will ask for, the team says there are some annual styles that always pop up. “The perennial favorites are always in demand: bloody prom queens, sexy Medusas, and darker takes on Marie Antoinette,” says O’Donnell.
But the busy Halloween rush doesn’t just end on November 1st. In New Orleans, a city that prides itself on a good costume, there is always demand for such creations. “After Halloween, we focus on Thanksgiving fascinators and holiday wigs,” says O’Donnell. “New Orleans has so many events, parades, and luncheons, plus a steady stream of bachelorette parties and private parties all year long. That's the life we've found here: In New Orleans, we will always find an excuse to wear a wig.”
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Christian Allaire is the Senior Fashion and Style Writer at Vogue, where he covers celebrity style, red carpet fashion, trends, emerging designers, and more. He is particularly passionate about championing Indigenous stories and artists—a niche that reflects his own Ojibwe heritage, hailing from Nipissing First Nation in Canada. He regularly ... Read More
来源：颜如玉编辑台 · vogue.com